jagiddens

4 things you can learn from Wikipedia’s fundraising experiments

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My name’s Jeff, and I’m an unrepentant test-a-holic. (Hi, Jeff) I’m addicted to testing—I’m obsessed with finding out what I don’t know, and I love that the internet can help us understand human behavior better today than at any other point in human history. Today, I want to talk about everyone’s favorite website, Wikipedia. I … Read more

Maybe we aren’t measuring the most important email metric

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If you’re like most nonprofit marketers and fundraisers, you send lots of email. Though peer to peer fundraising, crowdfunding, social media campaigns, and other tactics have become popular in recent years, email is still king when it comes to fundraising (my colleague Tim Kachuriak wrote about this here). But we’ve recently been doing some testing that … Read more